Navigating the Drought: Expert CMO Strategies for Positioning M&A Boutiques in Lean Times
In the challenging landscape of mergers and acquisitions (M&A), where deal flows can be unpredictable, the role of an expert Chief Marketing Officer (CMO) becomes pivotal. Especially for boutique firms, which often face fierce competition from larger players, crafting a resilient and dynamic marketing strategy is crucial for survival and growth during lean periods. This article explores the multifaceted approach an expert CMO should adopt to effectively position an M&A boutique when deals are scarce.