Maximizing Impact, Minimizing Cost: The Strategic Role of Zero-Cost PR in Financial Services
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In the competitive realm of financial services, where every move is scrutinized by the market and stakeholders alike, public relations (PR) emerges not just as a tool for crisis management or brand polishing, but as a cornerstone for strategic business development. Particularly, the emergence of zero-cost PR avenues — such as industry publications, newsletters, and podcasts — has revolutionized how financial, M&A, and asset management firms approach marketing and client engagement.